Shape What Comes Next

2026-11-10 · 08:00:00 · New York

Sony Hall

235 W 46th St, New York, NY 10036

Shape What Comes Next gathers founders, creators, and platform leaders at Sony Hall for a full day of sessions on consumer tech and commerce.

Join a curated community of senior operators, founders, creators, platforms, agencies, and technology leaders for a day of practical insights, candid conversations, and meaningful connections at Sony Hall in New York.

Founder brief

Who should attend

Consumer, ecommerce, and SaaS founders looking to build ties with major platforms and creator economy partners will find the day relevant. The summit also fits senior brand operators and agency leaders managing creator strategies or digital marketing channels.

What happens

Check-in begins at 8:00 a.m., followed by morning sessions starting at 9:30 a.m. Attendees break for lunch and networking at 12:30 p.m. before afternoon sessions run from 2:00 to 5:00 p.m. A two-hour networking happy hour wraps up the main event, alongside an evening creator social requiring separate registration.

Who's in the room

Platform and agency executives mingle with brand founders and creators. Featured speakers include leaders from TikTok, Google, Amazon, and Snap, alongside executives from companies such as ShopMy, Hiya, Heatmap.com, THIRD, and Dr. Kellyann.

How to prepare

Review the speaker list to pinpoint platforms and agency partners relevant to your distribution channels. With dedicated networking blocks during lunch and the evening happy hour, prepare concise summaries of your current partnership goals and commerce metrics to make conversations productive.

Register

At a glance

Sectors
Ecommerce, Consumer, Saas
Ticket options
  • Industry Pass — 999 USD (Full day of mainstage programming, post-event networking, 1-year access to video replay library.)
  • Agency Pass — 499 USD (Application required. For qualified agency founders and senior agency leaders.)
  • Brand Pass — Free (Application required. For qualified brand operators and platform leaders.)
  • Press Pass — Free (Credentials required. For credentialed journalists, editors, and media professionals.)

Agenda

  1. 8:00–9:30 a.m. · Registration & Check-In
  2. 9:30 a.m.–12:30 p.m. · Morning Sessions
  3. 12:30–2:00 p.m. · Lunch & Networking
  4. 2:00–5:00 p.m. · Afternoon Sessions
  5. 5:00–7:00 p.m. · Networking & Happy Hour
  6. 6:00–9:00 p.m. · SoCom Creator Social — Separate Registration Required

Speakers, judges and hosts

  • Ana Gerst — SVP Brand Marketing, Hiya (Speaker)
  • Dhruvi Pandya — Director Business Development, THIRD (Speaker)
  • Dr. Kellyann Petrucci — Founder, Dr. Kellyann (Speaker)
  • Dylan Ander — Founder & CEO, Heatmap.com (Speaker)
  • Elizabeth Duswalt — Global Strategic Brand Partnerships Director, TikTok (Speaker)
  • Eric Gesuale — YouTube Product & Sales Lead, Google (Speaker)
  • Jack Riker — SVP, ShopMy (Speaker)
  • Jamie Gutfreund — Founder, Creator Vision (Speaker)
  • John Kraski — Strategic Partnerships, Dhar Mann (Speaker)
  • Josh Hadley — Founder & Podcast Host, Hadley Designs & Ecomm Breakthrough (Speaker)
  • Julie Haleluk — Global Head, Amazon Shopping Video, Amazon (Speaker)
  • Juliet Merson — Head of Creator Business Partnerships, Snap (Speaker)
  • Lauren Inganamort — Sr. Director, Managed Brand Partnerships, LTK (Speaker)
  • Nik Sharma — Founder of Sharma Brands, Sharma Brands (Speaker)
  • Peter Griscom — Founder, Principal & Executive Chairman, Social Commerce News (Speaker)
  • Rashmi Paul — Head of Content, Social Commerce News (Speaker)
  • Rory Vaden — Co-Founder, Brand Builders Group (Speaker)
  • Sean Walsh — EVP, Global Business Development, VaynerX (Speaker)

Browse more

More events in New York

See all events in New York